Storytelling and Sound at In the Cellar 2024 with Redstory
A Fundraising Event Dedicated to Children's Mental Health
At Press Play: Creatives, we believe in the power of storytelling to amplify important causes. That’s why we were honored to collaborate with Redstory to document In the Cellar 2024, an event dedicated to raising awareness and funding for children’s mental health resources across the Great Lakes States.
What is In the Cellar?
In the Cellar is a unique annual fundraising event supporting Children’s Miracle Network Hospitals and Credit Unions for Kids. The event brings together community leaders, credit unions, and philanthropists to address the pressing need for better mental health support for children. Rooted in the credit union principle of “People Helping People,” the event fosters meaningful conversations and actionable solutions to ensure that children receive the care they need.
Redstory: Crafting Meaningful Experiences
Behind the scenes, Redstory played a pivotal role in bringing this event to life. Known for their expertise in experiential storytelling, branding, and event production, Redstory creates impactful experiences that connect people to causes that matter. Their vision for In the Cellar was to craft an event that not only raised funds but also inspired lasting change within communities.
Our Role: Capturing the Story of the Night
For this project, we were responsible for both videography and photography, ensuring that the emotions, energy, and purpose of In the Cellar 2024 were preserved and shared beyond the event itself. Our focus was on:
Filming the Key Moments – From heartfelt speeches to engaging networking interactions, we captured the moments that defined the night.
Immersive Photography – Documenting the event’s atmosphere, attendees, and the impact of community engagement in action.
Producing a Highlight Reel – A carefully crafted video that encapsulates the essence of the evening, allowing supporters and stakeholders to relive the experience and extend its reach.
Why Events Like This Matter
Capturing events like In the Cellar is about more than just documentation—it’s about amplifying impact. By preserving these moments, we ensure that the mission of raising awareness and funding for children’s mental health continues beyond a single evening.
At Press Play: Creatives, we are proud to contribute to causes that make a difference, using video and photography to inspire action and create lasting change.
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