Angel City FC’s Social Game: A Winning Video Strategy
Showcasing the Energy, Community, and Passion Behind ACFC
At Press Play: Creatives, we get to work with incredible organizations that inspire and uplift communities. One of those organizations is Angel City FC (ACFC), a club that is redefining what it means to be part of the sports world.
More than just a soccer team, ACFC is a movement—one that champions equity, representation, and the power of sport to drive meaningful change. With a passionate fanbase and a brand that extends beyond the pitch, they needed social content that could capture their energy, amplify their message, and engage their community.
Telling the Story Through Video
When we started working with ACFC, the goal wasn’t just to create content—it was to bring their vision, mission, and spirit to life in a way that would resonate across social platforms. Every piece of content had to feel as dynamic and community-driven as the club itself.
Empowering the Next Generation with @merrmerr9
One of the most powerful moments we got to highlight was a mentorship session featuring @merrmerr9 and young athletes from @footballforher. ACFC has always been about more than just the game—it’s about inspiring the next generation. Our edit focused on bringing out the emotion in this conversation, ensuring viewers could feel the passion and wisdom being shared.
Fantasy Fútbol: A Creative Take on Fan Engagement
In a fun twist on fantasy sports, ACFC challenged their fans to build their dream team using only fictional characters. The result? A lighthearted, interactive piece that sparked conversation and creativity. We used quick cuts, bold graphics, and dynamic transitions to keep the energy high and encourage engagement.
Celebrating the Heart of ACFC: The Fans
A club is nothing without its supporters, and ACFC’s fans are at the heart of everything they do. For this piece, we stitched together moments from the stands, the cheers, and the faces that make this community so special. The goal was to show that ACFC isn’t just a club—it’s a home for its fans.
The Impact of Engaging Social Video
With every edit, we focused on bringing ACFC’s message to life in a way that was authentic, vibrant, and shareable. Social content moves fast, and our goal was to create pieces that didn’t just blend in—but stood out.
✔ Stronger Fan Connection – Each video reinforced the club’s identity and deepened engagement with their audience. ✔ Increased Interaction – More comments, more shares, and more participation in social challenges. ✔ A Clearer Brand Voice – Bold, energetic, and community-driven, just like ACFC.
Why We Love This Work
One of the best parts of what we do at Press Play: Creatives is getting to collaborate with people and organizations making a real impact. ACFC isn’t just about soccer—it’s about creating change, building community, and redefining the sports industry. Being able to help tell their story through video is something we’re incredibly proud of.
🚀 Want to bring your brand’s story to life through video? Let’s make it happen. PressPlayCreatives.com
